SaaS organisations are among the top firms that are most dependent on data. They often have a team that spends hours analysing internal data. But how can external data help SaaS companies? How can they benefit from market research?
We specialise in identifying relevant and crucial data within four different business sectors - including MedTech. However, most outsiders to this industry do not fully understand what MedTech is. So, we are here to provide you with the knowledge that you need to understand the purpose and innovation behind the MedTech sector.
Today, managers need more than experience and intuition; they need to understand the relationship between the data they collect and industry statistics;this is what decreases the chances of making wrong decisions. Read this article to learn: What is data-driven decision making? What are the main barriers to data-driven decision making? How to break them?
Your business might be prospering, even if you are not aware of the groups that make up your target market; however, once you define this, you will have a chance to achieve even better market results. This is because your target market is the very group of people or organizations that you expect to be your main customers. They are the ones that will generate a vast amount of your company’s sales. [read more]
Global life expectancy has never been higher. This would not be possible had it not been for the development of new medical technologies.Revenue from the MedTech industry is expected to grow consistently. By 2024, industry profits will reach levels that are more than 65% higher than they were in 2011! So what kind of trends will fuel this increase?
Cybersecurity is a vast topic, and it is one that affects us all. Every day, we receive new reports of cyber attacks on both public entities (government offices and public facilities, etc.) as well as private entities (large corporations and small companies alike, including private individuals)
The US is about to undergo a massive change in terms of CleanTech and Clean Energy. This is due to the ambitious goals that President Biden has lined up for the country. His plans are focused on [...]
We had the pleasure of co-creating a report on foodtech market focusing on protein alternatives for our client. The topic was very interesting, so we decided to share our thoughts and insights in the following article.
Many entrepreneurs believe they know everything about their company and sector. Market research usually shows how wrong they were.
After newly elected President Joe Biden brought the U.S. back into the Paris Agreement just a few hours after being sworn in as president. In just a few weeks in office, he presented a series of climate measures [...]
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