Blog

How can data help SaaS companies? Find out how to boost your sales with market analysis insights!

SaaS organisations are among the top firms that are most dependent on data. They often have a team that spends hours analysing internal data. But how can external data help SaaS companies? How can they benefit from market research?

What is MedTech? 7 Things you should know about the Medical Technology sector

We specialise in identifying relevant and crucial data within four different business sectors - including MedTech. However, most outsiders to this industry do not fully understand what MedTech is. So, we are here to provide you with the knowledge that you need to understand the purpose and innovation behind the MedTech sector.

Why should you use data-driven decision making in your company?

Today, managers need more than experience and intuition; they need to understand the relationship between the data they collect and industry statistics;this is what decreases the chances of making wrong decisions. Read this article to learn: What is data-driven decision making? What are the main barriers to data-driven decision making? How to break them?

How to define your target market in 2021 - and why is this so important?

Your business might be prospering, even if you are not aware of the groups that make up your target market; however, once you define this, you will have a chance to achieve even better market results. This is because your target market is the very group of people or organizations that you expect to be your main customers. They are the ones that will generate a vast amount of your company’s sales. [read more]

The future of medical technology: 5 MedTech trends that will play a big role

Global life expectancy has never been higher. This would not be possible had it not been for the development of new medical technologies.Revenue from the MedTech industry is expected to grow consistently. By 2024, industry profits will reach levels that are more than 65% higher than they were in 2011! So what kind of trends will fuel this increase?

The cybersecurity landscape in Poland - where are we?

Cybersecurity is a vast topic, and it is one that affects us all. Every day, we receive new reports of cyber attacks on both public entities (government offices and public facilities, etc.) as well as private entities (large corporations and small companies alike, including private individuals)

Who will benefit from Biden’s colossal $2+ T American Jobs Plan

The US is about to undergo a massive change in terms of CleanTech and Clean Energy. This is due to the ambitious goals that President Biden has lined up for the country. His plans are focused on [...]

State of FoodTech. Is the food market important for us?

We had the pleasure of co-creating a report on foodtech market focusing on protein alternatives for our client. The topic was very interesting, so we decided to share our thoughts and insights in the following article.

Top 3 Reasons to do Market Research in 2021

Many entrepreneurs believe they know everything about their company and sector. Market research usually shows how wrong they were.

Tremendous investment opportunities arrive with Biden’s $2+ T American Jobs Plan

After newly elected President Joe Biden brought the U.S. back into the Paris Agreement just a few hours after being sworn in as president. In just a few weeks in office, he presented a series of climate measures [...]

What you need to know before conducting a competitive analysis

How well do you know your competition? Do you follow their activities closely, and are you interested in what exactly they offer to their clients?

Dlaczego warto wykorzystać w firmie model podejmowania decyzji w oparciu o dane?

Kilkadziesiąt lat temu większość ludzi wierzyła, że dobry menedżer potrzebuje tylko dwóch rzeczy: doświadczenia i intuicji.

Jak dane mogą pomóc firmom SaaS? Dowiedz się, jak zwiększyć sprzedaż dzięki wnioskom z analizy rynku!

Firmy działające w modelu SaaS należą do czołówki tych najbardziej uzależnionych od analizy danych.

Jak określić swój rynek docelowy w 2021 roku - i dlaczego jest to tak ważne?

Osiągnięcie sukcesu w biznesie jest łatwiejsze, gdy wiesz, co dzieje się na Twoim rynku docelowym. Ale jak go właściwie zdefiniować?

Rynek cyberbezpieczeństwa w Polsce - gdzie jesteśmy?

Cyberbezpieczeństwo to rozległy temat, który dotyczy nas wszystkich. Codziennie otrzymujemy nowe zgłoszenia cyberataków zarówno na podmioty publiczne (urzędy, obiekty użyteczności publicznej itp.), jak i prywatne (zarówno duże korporacje, jak i małe firmy, w tym osoby prywatne).

Stan sektora FoodTech. Czy rynek spożywczy jest dla nas ważny?

Rynek FoodTech dopiero w ostatnim czasie zaczął zyskiwać na znaczeniu. Niemniej jednak od wielu lat był on na uboczu zainteresowania zarówno inwestorów, jak i przedsiębiorców myślących o rozpoczęciu działalności w tej branży.

3 powody, dla których warto przeprowadzić badania rynku w 2021 roku

Wielu przedsiębiorców uważa, że wiedzą już wszystko, co się da o swojej firmie i branży, w której działają. Badania rynkowe zwykle pokazują im, jak bardzo się mylą.